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All education sessions will be offered from 8:00–9:15 a.m. and again from 9:30–10:45 a.m.
A total of 2.5 CEs can be earned towards CMP certification and recertification.
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Concurrent education sessions:
8:00–9:15 a.m.
9:30–10:45 a.m.
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The Art of Forecasting—Creating Accurate Event Budgets
An accurate budget is the foundation of any successful event. Association meeting professionals today are expected to have the skills necessary to properly and responsibly forecast events for their organizations. This session will examine the best practices for creating and maintaining accurate event budgets. Examples will be reviewed that bring into play best and worst-case scenarios.
(1.25 CEs towards CMP certification & recertification)
Diane Vidoni, CEM, VP, operations & conferences, National Trade Productions, Inc.
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Building Meaningful ROI/ROE into Your Meetings & Events by Working with Your Suppliers
Due to the recent economic malaise, meetings and events everywhere are under scrutiny like never before, with VALUE being the key indicator of success. This session will explore the many “tipping points” that planners and their supplier partners can work into their deals together in order to create a greater R.O.I. for both sides in meetings and events. Topics will include the specific elements that build R.O.I. into the planning, execution, and evaluation of the event.
(1.25 CEs towards CMP certification & recertification)
Gary R. Hernbroth, chief motivating officer, Training for Winners
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Contracting in an Improving Market
How will improving hospitality conditions affect the way hotels write contracts in the future? What clauses can you turn to your advantage? Learn what should be negotiable, how to build flexibility into your contracts, and better understand how the changes in today’s market will affect tomorrow’s contracts.
(1.25 CEs towards CMP certification & recertification)
Jonathan T. Howe, JD, FASAE, president, Howe & Hutton Ltd.
David C. Scypinski, FASAE, senior VP, ConferenceDirect
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Evaluating Green Meeting ROI
What numbers really matter? What other factors may not be quite as measureable but remain important? What numbers are even possible? What are the right questions to ask to set attainable but aggressive sustainability goals and to ensure maximum positive impacts and organizational ROI? Experts from MGM Resorts International, as well as fellow association meeting professionals, talk you through the options and share what they do to judge meeting success. The bottom line is that evaluations are well worth the effort—and you don’t have to do it alone!
(1.25 CEs towards CMP certification & recertification)
Chris Brophy, VP, corporate sustainability, MGM Resorts International
Kristin Clarke, ASAE Convene Green Alliance director and business editor/journalist, ASAE
Michael Dominguez, senior VP, Corporate Hotel Sales, MGM Resorts International
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Personal Branding: Identify Your Attributes and Build Your Equity
Personal branding is the strategy whereby people and their careers are shaped into a unique and highly distinguishable brand image. The personal branding concept suggests that success comes from self-packaging and that having a set of clearly defined brand attributes will enhance your image in the marketplace. When the strategy is implemented effectively, your enhanced image can create new career opportunities in the form of promotions, improved salary, and greater recognition by colleagues and industry peers. This exciting session will explore the concepts and the "how to" of personal brand building, a case study on well-known celebrity brand development, and a personal action plan to bring your own brand strategy to life in 2013.
John S. Parke, CMP, president and CEO, Leadership Synergies, LLC
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Taking your Conferences from Good to Great
Is your annual meeting all it could be? Do attendees compliment you by saying it was "just as good as last year"? Is attendance flat or falling? Perhaps it's time to take your event from good to great. Here are twelve practical ideas to freshen your meeting, from rebranding to crowd sourcing, with examples for you to see them in action.
(1.25 CEs towards CMP certification & recertification)
Edith Bullard, senior VP, marketing communications, PCI
Scott Lindley, VP, client relations, PCI
Hal Schild, senior VP, production, PCI
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General Session with
Jim Ziolkowski
11:00 a.m.–12:00 p.m.
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Ignition: How to Create the Spark
Jim Ziolkowski, Founder, President, and CEO, buildOn
Author, Walk in Their Shoes
In 1991, Jim Ziolkowski left a fast-track job in corporate finance with General Electric to become the Founder, President and CEO of buildOn, a non-profit organization breaking the cycle of poverty, illiteracy and low expectations through service and education. Over the last 21 years Jim has mobilized the inner-city high school students and rural villagers in developing countries to rise above their circumstances and create change not only for themselves, but for their communities. Through innovative business lessons and personal reflections, he tells a unique story of motivation and determination, rich with parallels to all types of industry and enterprise. Jim explains how creating the spark within can lead to much bigger results.
buildOn empowers inner-city teens to transform their neighborhoods through intensive community service and to change the world by building schools in some of the economically poorest countries in the world. Currently, buildOn is working in urban high schools throughout the U.S., from the South Bronx to Detroit to Oakland, to cities in between. Students in buildOn's programs work with elders, homeless people, younger children, veterans, and individuals with disabilities among others. They have contributed nearly 1 million hours of service, and have helped build nearly 500 schools around the world. Internationally, buildOn is breaking ground on a new school every five days and will construct its 500th school in October 2012. Currently the organization is constructing schools in Haiti, Nicaragua, Nepal, Senegal, Malawi, and Mali. There are 73,000 children, parents, and grandparents attending these schools every day.
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