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Education Sessions
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| Saturday, December 30, 7:00 AM - 7:00 AM |
| 60 Microsoft Tips and Tricks in 75 Minutes |
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SPEAKER
Chris Bertelson, Senior Systems Engineer , chrisber.com
Feeling technologically challenged… like you should know more about Microsoft Word, Excel, or PowerPoint? You are not alone! Studies show that most people use 10 percent or less of their software's capabilities. This concentrated session covers 2 ½ hours of material in 75 minutes. If you are a busy person who can’t spend all day in a dull computer class, this session is for you! A handy tip sheet will help you focus on the material and not on taking notes.
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| Wednesday, May 25, 8:30 AM - 5:00 PM |
| CEM Session: Attendance Promotion - SOLD OUT! |
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NOTE: Please contact Adriane Wiles at in order to be added to the CEM Session Attendance Promotion Waitlist.
This program, offered by IAEM, is one of the mandatory courses toward earning the Certified in Exhibition Management (CEM) designation. Space is limited. Everyone wants to market and promote their exhibitions well to increase interest and attendance. In this program, learn how exhibitions fit into your overall marketing mix. There is an emphasis on identifying the elements that determine how an exhibition is positioned in the marketplace and how to develop, expand, and maintain a targeted market.
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| CEM Session: Developing an Exhibitor Prospectus |
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This program, offered by IAEM, is one of the elective courses toward earning the Certified in Exhibition Management (CEM) designation. Space is limited. A key component to any exhibition is generating revenue from exhibitors, but how do you get them to participate? Exhibit space sales can be challenging, but this program will teach you the marketing strategies that will sell your event to exhibitors.
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Thursday, May 26, 8:30 AM - 9:45 AM
Thursday, May 26, 10:00 AM - 11:15 AM |
| Quality Service, Disney Style |
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SPEAKER
Scott Milligan, Facilitator & Content Specialist , Disney Institute
Learn about delivering quality customer service Disney style! Examine qualitative and quantitative techniques for studying customer psychographics and learn about a tool for understanding the needs, wants, and emotions of your members. Find out how Walt Disney World communicates a service theme and standards to all cast members and the strategies and tactics implemented for maximizing all delivery systems during each service moment. You'll develop a Quality Service Plan that adapts Walt Disney World methods to your own organization. Identify participant take-aways and action opportunities for making "magic" in your world.
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| Can Learning & Logistics Successfully Co-Exist? |
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SPEAKERS
Patricia R. Foss, CAE, CMP, Director of Professional Development , Produce Marketing Association
Kathleen M. Edwards, CAE, President & Chief Navigator , CompassPoints
If your association has separate meetings and education departments, chances are conflicts have arisen over logistics or program issues at one time or another. Can these two departments work well together when at times their activities seem to be at odds? Each has its own challenges as it strives to provide programs that will benefit the association’s members. Find out how, when common goals are developed and good communication is in place, meetings and education departments can effectively work together.
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| Generational Differences in Membership |
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SPEAKER
Beverly I. Levy, CAE, SPHR, CEBS, Vice President , Management Solutions Plus, Inc.
Still using the same old membership recruitment campaign and retention strategies? Times have changed, and what’s worked for your association in the past will not work across generational divides! You’ll need different types of marketing, services, benefits, and interactions to hold the interest – and membership – of the new cadre of association members. Who are they, really? How can you effectively communicate with them? What is it they really want from their associations? And just how can you engage these “new” members – and keep them engaged – in your association’s activities? In this highly interactive and fun session, learn why one size fits all no longer applies to an association membership which crosses every generation gap.
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| I Know Who You Are, I Saw What You Did: Privacy and Meetings |
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SPEAKERS
Joan L. Eisenstodt, Chief Strategist , Eisenstodt Associates, LLC
Kelly FranklinBagnall, Esq., Partner , Brown McCarroll LLP
Who should have access to guest and meeting participant information and what are the implications? When may picture phones be used to transmit information and images from sessions, exhibits, and social events? In this session, we’ll address concerns facing hotels, meeting planners, and privacy advocates regarding access to guest, speaker, association, hotel, and other business information You will learn whether a hotel guest, meeting registrant, speaker, entertainer, and others should have a reasonable expectation of privacy.
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| International Meetings: New Considerations |
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SPEAKERS
Jim Boney, Sector Manager & International Buyer Program , Global Trade Programs, US Department of Commerce
Steve Doyle, Executive Vice President , Central States Alarm Association
Todd Charlebois, President , Attendance Marketing
Join us for an interactive discussion about the new international meetings arena. We'll discuss the implications of inviting participants and speakers to the US, how US-VISIT Program and the USA PATRIOT Act impact meetings and those who attend them, who can rely on to provide accurate and up-to-date information, and what contingencies you must plan for.
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| Outsourcing: Helping Your Organization Become More Productive, Efficient, and Effective |
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SPEAKER
Stacey Riska, President , DataMax Solutions, Inc.
Would your association like to spend more time on the “big picture,” while saving money, managing growth, and obtaining best-in-class services? Whether your organization is large or small, outsourcing may be for you! Join us to learn about the pros and cons of outsourcing, when it might be a good idea, what can be effectively outsourced, how you can evaluate potential partners and how you can make it a win-win partnership. You'll work on case studies and share lessons learned.
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| Recreating Your Trade Show Marketing Campaign |
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SPEAKER
Robert Dallmeyer, President , RD International
Session provided by the International Association for Exhibition Management. Creating compelling marketing campaigns using technological innovations, segmentation and e-marketing techniques can be challenging. The presenter will draw on his marketing experience across a global show portfolio, and challenge the traditional ways of promotional campaigns. You'll evaluate marketing trends and the affect on attendance; discover proven, creative procedures for target marketing campaigns; and learn to measure accountability and evaluate results. Bring your questions for discussion.
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| Selecting A Facility the Smarter APEX Way! |
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SPEAKER
William F. Reed, CMP, Vice- President, Mid-Atlantic Region , Conferon, Incorporated
APEX (Accepted Practices Exchange), the initiative of the Convention Industry Council, is full speed ahead! The Meeting Sites Profiles Panel has released its preliminary findings about what facilities should explain on the Internet about their properties so that organizations and planners can make informed, intelligent choices before a site inspection. Come explore how the APEX report can help you now, before all facilities begin to use it.
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| Sure-Fire Ways to Add Value to Your Partnerships |
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SPEAKER
Dan Kowitz, Vice President , IEG Consulting, IEG Inc.
This session zeroes in on what association marketers can do to build the value of their
sponsorship program while concurrently building value for their constituents and sponsors. From identifying what to sell and how to package the offer to educating your audience about the role of sponsors, you will learn some of the newest, smartest and boldest sponsorship trends and tactics within association sponsorship.
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| Beyond Attrition: Emerging Legal Issues |
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SPEAKER
James M. Goldberg, Principal , Goldberg & Associates PLLC
Do you think that the Sarbanes-Oxley Act only impacts large corporations? Well, think again, because there are implications for associations. And, do you know what the anti-terrorism provisions of Executive Order 13224 require of all associations and meeting venues? Attend this session to learn about these and other important legal issues that you should be aware of when planning meetings.
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| Thursday, May 26, 10:00 AM - 11:15 AM |
| All sessions at the 8:30-9:45 time frame will be repeated. |
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Please refer to the above descriptions.
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| Thursday, May 26, 11:30 AM - 12:30 PM |
| Lessons from the Boardroom |
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SPEAKER
Kwame Jackson
 Millions of viewers watched the first season of NBC’s The Apprentice as Kwame Jackson, Bill Rancic, and 14 other applicants arrived on the island of Manhattan for the challenge of a lifetime—a 15-week interview for a six-figure salary with Donald Trump. Kwame quickly became one of the more visible competitors and survived the boardroom firings week after week, landing himself as one of two final apprentices. Although Kwame was not hired as the apprentice, “The Donald” didn’t fire him either.
Kwame will discuss the business lessons learned during his experience, what it was like to work for Trump, how team building is essential to success, and the importance of individuality. He’ll take you from overcoming obstacles such as layoffs, to risk taking to managing managers. His lessons from the boardroom will inspire you to explore, embrace, and execute the keys to success.
Kwame appears courtesy of Keppler Associates.
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